VR Worldwide

Peter King
Chief Executive Officer

VR 's dynamic and intuitive business leader, Mr. King began his career on Bay Street in Toronto with one of Canada's oldest Merger's and Acquisitions firms. Upon relocating in 1989 to the United States, King was an instrumental part of Canada's largest Real Estate companys American development plans. His responsibilities included all legal and franchise arena's through which his franchising intrigue arose. From 1994 until his acquisition of VR in 1999, Mr. King returned to his roots and joined one of America's largest investment banks on Wall St. servicing large institutional clients.

In 1999, King saw an opportunity that would bring the professionalism and service of investment banking to the small and mid-size business owner, and thus acquired VR Business Brokers. After relocating the Corporate Offices to Fort Lauderdale, Florida, the new vision for VR started to unfold. Today King and his partner and President, JoAnn Lombardi, lead VR as the only full-time network of Professional Business Intermediaries in the world.

King believes that with strategic alliances with organizations servicing other needs to the small and mid-size business markets, allows VR to differentiate itself now and into the future.

JoAnnLombardi
President

The leadership and strength of VR 's President has been instrumental in the streamlining of operations, and the creation of programs to enhance the quality of the franchise network. After 10 years of corporate franchise experience, Ms. Lombardi became partner in VR in 2001. She has continued to reinforce the VR system with her wealth of franchise and business operations experience. Her restructuring of VR operations has seen an increase in services offered to franchisees and to their client base.

Ms. Lombardi's previous ventures in the franchising world included her successful role as Vice President of Franchise Sales and Marketing for the franchisor of the largest chain of women's only full service health clubs in America. During her tenure, this organization tripled the size of its franchise network and was awarded numerous national awards for franchising. This unique mixture of celebrated franchising success, combined with her previous entrepreneurial endeavors that concluded with the profitable divestiture of multiple business ventures, enhances VR 's corporate perspective.

Ms. Lombardi's foundation of strength for VR , derives its credo from striving to create a global network for the company, and a open and fluid market for business acquisition and divestiture.